Redbook Index
a.k.a. Johnson Redbook
A weekly measure of US same-store retail sales at large general retailers.
In plain English
A weekly measure of US same-store retail sales at large general retailers.
The Redbook Index tracks weekly sales at big US retailers compared with the same week a year earlier, counting only stores open long enough for a fair comparison. It is a quick, rough pulse on shopping between the bigger monthly retail sales reports. It is rarely a market mover on its own.
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